“I'll see you down there.”
A hush fell over Line 6 headquarters recently as Line 6ers took off in droves for the 106th annual NAMM show, “down there” in Anaheim, CA. (Don’t know NAMM? It’s one of the largest music products trade shows in the world, held every January in Southern California.)
Each year, about a bazillion makers of instruments and music products, Line 6 included, descend upon Anaheim and carve out their claim of the 813,000-square-foot exhibition space to show-off their gear, check out the competition and network like crazy.
Sequestered in a second-floor conference room, a select force of Line 6 operatives spent the long weekend introducing a constant stream of press, artists and retailers to our latest creations – including Micro Spider™, Spider Jam™, Spider Valve™ and POD® X3.
Full of celebrity guests, great performances and piles of gear as far as the eye can see, NAMM, appropriately situated less than a mile from Disneyland, might be the musician’s happiest place on earth. It’s certainly one of the loudest.